The myth of “the myth of SEO”
Despite what you may have been told, SEO (Search Engine Optimization) is not a complete waste of time. Despire what you may have been told, SEO is not a panacea. The “SEO gurus” would have you believe SEO is a magic tonic, and they are lying. The anti-guru-contrarian-pundits we know and love insist the secret to Google success is “just being as awesome as you can be, and anyone who tells you otherwise is a corporate douchebag. Any good advice they do happen to have should have been obvious to you in the first place”.